product research

product research
марк. (маркетинговое) исследование товара [продукта\] (может иметь следующие направления: оценка дизайна и функциональности нового товара; определение отношения потребителей к новым и зрелым товарам; выявление предпочтений рынка относительно свойств и характеристик товаров с целью модификации или создания новых товаров в соответствии с предпочтениями потребителей)
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исследование, направленное на изучение отношения потребителя к рекламируемому товару и аналогичным товарам конкурентов

Англо-русский экономический словарь.

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Смотреть что такое "product research" в других словарях:

  • product research — ➔ research * * * product research UK US noun [U] COMMERCE, MARKETING ► the process of deciding which new products might be successful, and the best way to develop and sell them: »Our product research is looking at what products will be possible… …   Financial and business terms

  • product research — noun marketing research that yields information about desired characteristics of the product or service • Hypernyms: ↑marketing research, ↑market research …   Useful english dictionary

  • product research — /ˌprɒdʌkt rɪ sɜ:tʃ/ noun research carried out to examine various competing products in a market and the potential market for such products …   Marketing dictionary in english

  • research — re‧search [rɪˈsɜːtʆ, ˈriːsɜːtʆ ǁ ɜːr ] noun [uncountable] 1. study of a subject to find out new things about it or to test new ideas, products etc: • A leading pharmaceutical company will finance the research. • What sets us apart from the rest… …   Financial and business terms

  • Product placement — Product placement, or embedded marketing, [cite web last = Schiller first = Gail authorlink = coauthors = title = Win, draw for Burnett branding work = publisher = The Hollywood Reporter date = 2005 06 01 url =… …   Wikipedia

  • Product lifecycle management — (PLM) is the process of managing the entire lifecycle of a product from its conception, through design and manufacture, to service and disposal. [cite web title = About PLM publisher = CIMdata url = ] PLM… …   Wikipedia

  • Product marketing — deals with the first of the 4P s of marketing, which are Product, Pricing, Place, and Promotion. Product marketing, as opposed to product management, deals with more outbound marketing tasks. For example, product management deals with the nuts… …   Wikipedia

  • Research In Motion — Limited Type Public Traded as TSX: RIM NASDAQ:  …   Wikipedia

  • Product Family Engineering — Product families/lines are quite common in our daily lives, but before a product family can be successfully established, an extensive process has to be followed. This process is known as product family engineering, product line engineering, and… …   Wikipedia

  • product — prod‧uct [ˈprɒdʌkt ǁ ˈprɑː ] noun 1. [countable] COMMERCE something useful and intended to be sold that comes from nature or is made in a factory: • Distributors for Amway sell numerous products, including cleaning and personal care products …   Financial and business terms

  • Product liability — is the area of law in which manufacturers, distributors, suppliers, retailers, and others who make products available to the public are held responsible for the injuries those products cause. Product liability in the United StatesIn the United… …   Wikipedia

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